I'm a twice-promoted copywriter with 8 years of experience writing digital and print B2C and B2B content. By launching my career as a Staff Writer at Groupon, I became adept at researching a business, discerning its core selling points, and conceptualizing cohesive, economical, engaging, and—when appropriate—entertaining copy. In three years I wrote and edited content for more than 5,000 merchants in dozens of categories. Most of those compositions used humor as a tool to engage readers.
Most recently, I've collaborated with talented designers and two bright ACDs at Walgreens. I worked on the Photo team conceptualizing playful emails and practicing the fine art of subject-line composition. Then, I moved to a print team for a variety of direct mail pieces, brochures, pharmacy collateral, and even a major brand advertisement.
I'm a better writer—and thinker—in my early 30s than I was in my early 20s. It's my mission to sustain that trend.